About AT Worthy
Making Technology Worthy of Trust
AT Worthy Technology is an independent technology and research company focused on the evaluation, intelligence, and trustworthy use of digital and artificial intelligence systems. Founded on the concept of Digital Worthiness, the company develops methodologies, research, and technology platforms that connect technological capabilities with evidence, accountability, and real-world outcomes. As AI increasingly moves beyond software into autonomous machines and physical environments, AT Worthy is extending its work into Physical AI intelligence and the operational identity of intelligent physical agents.
Khaled Koubaa
Founder and CEO.
As part of my work across the Internet governance and digital ecosystem, I observed a structural gap in how organizations are evaluated in a digital-first environment. While digital infrastructure became foundational to business and public services, there was no consistent way to measure how effectively these systems operate in practice, or how they impact users. AT Worthy was created to address this gap through structured, evidence-based research and evaluation. Today, the company connects Digital Worthiness and AI Worthiness with broader questions of governance, accountability, and real-world outcomes.
Core Values
Our Values
AT Worthy operates on a set of principles that guide how digital and AI systems are evaluated, governed, and improved. These values reflect a commitment to rigor, independence, and measurable outcomes in an increasingly complex technological environment.
Independence
Maintain objectivity in all assessments. Evaluations are conducted without influence from commercial, political, or institutional interests, ensuring credibility and trust in the results.
Rigor
Apply structured methodologies grounded in observable data. Prioritize evidence over claims, and consistency over narrative positioning.
Transparency
Ensure that evaluation criteria, scoring logic, and underlying assumptions are clear, traceable, and open to scrutiny.
Accountability
Promote responsible use of digital and AI systems by making performance visible and comparable. Enable entities to understand and act on their gaps.
Human Alignment
Anchor all evaluations in human, organizational, and public-interest outcomes. Technology is assessed based on its real-world impact, not its theoretical potential.
Continuous Improvement
Treat ratings and assessments as dynamic. Update models, indicators, and benchmarks to reflect evolving technologies, regulatory expectations, and societal standards.
Our Story
Discover the origin of AT Worthy.
Learn how a real customer-service experience in 2017 helped shape the Digital Worthiness concept and AT Worthy's mission.
Read The Origin
AT Worthy is a sponsor of the UNICODE as a Lifelong and Unique Gold Adopter of the character « @ » the Digital Rating's symbol.
AT Worthy proudly stands as a founding member of the GliaNet Alliance, joining a coalition committed to ethical technology and digital trust.