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Digital Rating
Inspired by the traditional ‘star rating’ as a measure of product and service quality, the AT (@) is a sign of an entity’s Digital First Experience.
It measures how the entity integrates digital across the customer journey (before, during, and after) with the goal of enhancing the customer experience.
The Digital Rating assesses how much your entity has invested in digital technology to benefit today’s savvy technology-oriented customer.
A customer’s digital experience starts right at the beginning of considering their consuming act. The quality of the product or service itself, in any sector, is no longer enough.
Today, consumers need to interact with every touchpoint in their journey, from considering an entity to reviewing consuming options and arriving at your premises.
Throughout their experience with you, you need to make it easier for your customers to enjoy, immerse themselves, and share their journey.
The Digital Rating positions your entity along the journey your guests take with you and shows how aligned you are with their needs before visiting you.
The Digital Rating is generated through a tailored assessment designed to evaluate your entity’s Digital First Experience. It provides a clear view of your digital capabilities, helping you identify strengths and areas for improvement to effectively meet customer expectations.
|
Number of AT
|
Digital Rating
|
|---|---|
|
| Slightly Digital: Limited to no digital enhancement in the customer experience. |
  | Partially Digital: Partial digital features enhancing the customer experience. |
| | Moderately Digital: Some digital services for improved, but incomplete, customer interaction. |
| | Considerably Digital: Robust framework offering a strong, reliable digital experience. |
| | Highly Digital: Deliver an outstanding digital first experience across all touchpoints. |
The assessment is divided into six categories:
Digital Media
Customer Relation
Connectivity
Are you eager to showcase
Your Digital Prowess?
Your customers use digital every day to choose where to go,
what to buy, and with whom to engage.
AT Worthy is a sponsor of the UNICODE as a Lifelong and Unique Gold Adopter of the character « @ » the Digital Rating’s symbol.
AT Worthy supports the United Nations Global Compact’s Ten Principles, which cover human rights, labor, the environment, and anti-corruption
© 2024 AT Worthy Technology. AT Worthy, the @ sign, the "Digital Worthiness", and all associated logos and designs are trademarks of AT Worthy Technology.